If you’re a manufacturer, you may wonder if social media is an important part of your marketing plan. It absolutely is, but are hashtags important, too? Ruby Rusine, President of Social Success Marketing, led an awesome chat covering this topic.
Content Considerations for Manufacturers
The December 14th, 2023 #USAMfgHour Chat was guest hosted by Amy Sariego, Curt Anderson, & Theresa Mintzer of @B2Btail. They led a discussion about topics we should consider when creating content.
Welcome: Happy Thursday! We’re so excited to be hosting #USAMfgHour this week! We’re Amy, Curt, and Theresa from @B2Btail, here to talk content and SEO! We’d love for you to tell us a little about you and what you do!
Sharing the Voice of Your Customer: The Power of UGC for B2B Companies
Every Thursday at 1:00 pm Central Time, please join us for the USA Manufacturing Hour Twitter chat. Simply go to Twitter (X) and search on the hashtag: #USAMfgHour and follow along! This week’s host is Ruby Rusine and the team at Social Success Marketing. With years of B2B experience and a customized approach for each client, they have everything you need to make the most of your digital presence. This week’s topic is Sharing the Voice of Your Customer and asks What is UCG?
USA Manufacturing – Effective Strategies for Growing a Virtual Team
Every Thursday at 1:00 pm Central Time you are welcome to join the USA Manufacturing Hour, #USAMfgHour, Twitter chat. This week’s host was Pavel Stepanov of VirtuDesk, a virtual assistant company that helps entrepreneurs, real estate agents and other professionals with marketing, prospecting, admin, and more. Pavel and team shared their insights on Effective Strategies for Growing a Virtual Team
#USAMfgHour ReCap ~ All Things Social
Social media uses Internet Applications that allow people (and bots) to communicate, share ideas and content. You’re probably familiar with Facebook®, Twitter®, LinkedIn®, Instagram® and TikTok®. These platforms have changed the way we “talk” to one another, provide information and stay connected. There are good and bad things about this instant and sometimes anonymous technology. With privacy on the line and possible dangers, are there positives to putting your business or personal views out there? In our #USAMfgHour Chat led by Julie Basello of Radwell International and Whitney Koch of Welker, Inc. in honor of Social Media Day, we discussed this topic.
Great Information Systems Managers
A strong Information Systems Manager—often called an IT Manager—can be one of the most valuable assets in an organization. With nearly 30 years in the software industry, I’ve seen firsthand how impactful this role can be. At their best, IS Managers drive innovation, streamline operations, and enable growth. However, when they resist change or cling to outdated approaches, they can also become one of the biggest barriers to modernization and progress.
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#USAMfgHour Made in the USA mystery
Led by Kati McDermith of Manufacturers News, Inc. (MNI)
This week, Kati McDermith, Brand Ambassador for MNI, hosted the #USAMfgHour chat on Twitter with a fun American-made mystery trivia theme.
A Wisconsin native with deep blue-collar roots, Kati approached this tweet chat with her signature passion for U.S. manufacturers and their history with the theme “Made-in-America Mystery: What in the Heck is This?”Read More
#USAMfgHour Sustainability in Manufacturing: Saving Now to Save the World Later
Originally written by Social Success Marketing
The manufacturing industry is a major contributor to greenhouse gas emissions, and it has been called upon to play an important role in reducing these emissions.
In the US, manufacturing accounts for almost a quarter (23%) of direct carbon emissions, according to the Environmental Protection Agency. In Europe the situation is equally dire: the industry emits an annual total of 880 million tonnes of carbon dioxide equivalents making it one of the largest emitters of greenhouse gases on the continent. ~ WeForum
Manufacturers have already begun to take action towards sustainability.
In our recent #USAMfgHour chat, the team at Obsidian Manufacturing, led by Sue Nordman, Ben Nordman and Emily Kite, hosted a chat segment on sustainability in manufacturing.
The chat went over the basics of manufacturing sustainably; then the conversation shifted to its importance, examples, hurdles and company practices.Read More
#USAMfgHour Pivoting Your Business When Surprises Happen
Economic changes, pandemics, political leadership, weather, world events, and more. Let’s face it: the world doesn’t stop changing, so how do you make sure your manufacturing or distribution business can pivot? We discussed this on March 17th 2022, in our #USAMfgHour X Chat led by Kirsten Austin @DCSCInc.
Q1 #USAMfgHour ~ Let’s start on a personal level. Have you ever been taken completely by surprise and had to make changes fast?
In 2017, my entire world changed. My Mom died suddenly, I divorced after a 23 year marriage & even more events took place. What I learned that year was the importance of a good attitude. Check this blog.
Q2 #USAMfgHour ~ Can you think of any businesses that had to completely change their products or services in order to survive?
A2 #USAMfgHour ~ Check out this excellent article from @HarvardBiz. Did you know @Twitter (Now @X) started as a podcast directory? @Yelp was once an automated email service & @YouTube started as dating service?
Q3 #USAMfgHour ~ What can help companies change and pivot more quickly?
A3 #USAMfgHour ~ Real-Time and Accurate Business Information is the most important tool to help you acknowledge issues quickly. Understanding your cash, inventory, assets and talent on hand helps you make informed decisions quickly.
Q4 ~ #USAMfgHour ~ Fun Question, without Googling it, can you think of one product you owned or used that is obsolete today?
A4 I can think of so many, but one of my favs was the “Walkman”. Additional chat participant answers included Block Buster Video. Blockbuster Video was a renowned American home video and video game rental company that reached it’s highest amount of stores 2004 (more than 9,000) worldwide, before bankruptcy and the popularity of streaming led to the closure of nearly all its locations. All but one, in Bend Oregon!
It’s more than possible to pivot and survive by making sure your company can and will adapt if necessary to keep up with all the changes. The proof is in the pudding. There are many USA Manufacturers who have survived for decades by understanding their resources, taking note of changing markets and through good old fashioned resilience. These companies include Procter & Gamble (P&G), Deere & Company (John Deere), Colgate-Palmolive, DuPont, Lodge Cast-Iron, and Dixon Ticonderoga Company just to name a few.
We’re taking this conversation to LinkedIn Live—and we’re looking for hosts! If you’re interested in leading a future #USAMfgHour session, join USAMfgHour Group on LinkedIn, connect with Kirsten Austin on LinkedIn, and send her a DM, or give us a call at 314-664-2200 to learn more.
What A Rollerblading Accident Taught Me About Moving Forward
Every once in a while, in order to move forward you need to take a quick look back at what you did accomplish under challenging circumstances. When I was in my early twenties, I had a roller-blading accident in Forest Park, one of our nation’s greatest urban parks right here in Saint Louis.
