DCSC, Inc.

Warehouse Automation and Shipping Solution Software

#USAMfgHour Building Relationships that Convert to Sales  

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Every business wants to build good working relationships with current and potential customers. The goal in building these relationships is for sales conversion. With a good growth strategy, business principles can make use of customer information to begin the process of building these positive relationships. It involves establishing trust and credibility within your business community and with potential and current customers.

Parin Mody of StratMg led a discussion on USA Manufacturing Hour Chat on Twitter about ways to build relationships that convert to sales. The goal of this discussion was to share strategies for growth and for building trust and credibility with potential customers.Read More

#USAMfgHour Blogging for Sales and Brand Awareness

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When it comes to building sales and brand awareness, blogging is a great way to strengthen and promote a brand as well as drive sales and increase website traffic. Neil Hussey of Denco Lubrication Ltd in the UK led a discussion for USA Manufacturing Hour Chat on Twitter about the benefits of blogging for businesses.Read More

#USAMfgHour Lead Generation Strategies for Manufactures

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It can be disappointing to do a ton of work or pay for advertising and net a bunch of cold, dry leads. High-quality leads are the best but finding them can be tricky. Manufacturers’ News Inc. is the nation’s oldest and largest compiler of industrial information, based in Evanston, Illinois. The publication shares its tips for generating quality leads in manufacturing for the #USAMfgHour Twitter chat.

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From Conventional Sales to eCommerce

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One of the beauties of the internet is that a company is no longer limited by geography and, when done right, it can increase a business’s productivity. There are many advantages to a business starting to do business online and reaching potential customers globally. However, a business must also be able to harness traffic that is ultimately driven by search engines. So, how does a company go from traditional sales to e-commerce? Lermit Ramon Diaz of SCTools, an industrial cutting tool distributor, hosts this week’s #USAMfgHour on Twitter to address just that.

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Customer Acquisition and Retention

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Converting prospects into customers and having a solid strategy in doing so is an essential component of customer acquisition. It’s also a major player in continuous improvement. Businesses must define customer engagement that is worthwhile to business goals. This week’s #USAMfgHour on Twitter is by Elizabeth Dodson, co-founder of HomeZada, a digital hub for home and property management. She shares tips on customer acquisition and retention, understanding how and why customer engagement is important, the types of activities can companies perform to have effective customer engagement that leads to customer retention, and how to build a customer engagement strategy.

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#USAMfgHour Recap: How Manufacturers Can Develop Their Brands

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#USAMfgHour Recap: How Manufacturers Can Develop Their Brands

“With the onset of social media and various new marketing tools available for manufacturing companies, it is imperative in this digital age that businesses utilize at least some of these options to improve brand awareness.” – @MFGTalk Radio

How Do Manufacturers Manage Their Brand for Recognition?

On 3/12/20 Chris Giglio of Manufacturing Talk Radio (@MFGTalkRadio) hosted a #USAMfgHour chat about brand development for manufacturing companies, and, after brief introductions by participants, he asked what tools and services they are using to increase their brand awareness.  Top answers included social media platforms, PPC, digital and traditional advertising, videos, podcasting, trade shows, hosted events, branded materials, blogging, and newsletters. @NJMEP said that Google Alerts are great for reputation monitoring and @amatrol mentioned using SEMRush as a scheduler and tool for monitoring SEO and other metrics.  [Other scheduler options: Hootsuite, AgoraPulse, Sprout Social, Meet Edgar, Strawberry Social, Social Bee, Later, and Planoly.]

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#USAMfgHour Recap: Sales and Relationship Building

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#USAMfgHour Chat Recap for February 20, 2020, Recap written by Jennifer Wegman

This week, Dan Bigger of @CVTPlastics hosted a #USAMfgHour chat focused on sales and relationship-building.

After introductions by the participants, which included what they do and the industries they primarily sell to, Dan started the chat by asking which CRM (customer relationship management) systems they use and what their recommended follow-up time frames are. Act! Salesforce, Pipedrive, Zoho, Microsoft Dynamics 365, and Streak were among the tools mentioned by participants for tracking their leads. All the participants had different follow-up procedures. Some reach out fairly consistently while others follow predetermined schedules such as weekly, monthly, or quarterly, based on whether the lead is “hot” or “cold”. But @AxisNJ’s comment that, “…it is key to keep in touch continuously even if a project is set to move later on,” summed up the topic nicely.

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