If you’re a manufacturer, you may wonder if social media is an important part of your marketing plan. It absolutely is, but are hashtags important, too? Ruby Rusine, President of Social Success Marketing, led an awesome chat covering this topic.
#USAMfgHour Recap: How Manufacturers Can Develop Their Brands
#USAMfgHour Recap: How Manufacturers Can Develop Their Brands
“With the onset of social media and various new marketing tools available for manufacturing companies, it is imperative in this digital age that businesses utilize at least some of these options to improve brand awareness.” – @MFGTalk Radio
How Do Manufacturers Manage Their Brand for Recognition?
On 3/12/20 Chris Giglio of Manufacturing Talk Radio (@MFGTalkRadio) hosted a #USAMfgHour chat about brand development for manufacturing companies, and, after brief introductions by participants, he asked what tools and services they are using to increase their brand awareness. Top answers included social media platforms, PPC, digital and traditional advertising, videos, podcasting, trade shows, hosted events, branded materials, blogging, and newsletters. @NJMEP said that Google Alerts are great for reputation monitoring and @amatrol mentioned using SEMRush as a scheduler and tool for monitoring SEO and other metrics. [Other scheduler options: Hootsuite, AgoraPulse, Sprout Social, Meet Edgar, Strawberry Social, Social Bee, Later, and Planoly.]
