On 5/7/20, one of our frequent participants, Christopher Nesbit (@NesbitMarketing), hosted a #USAMfgHour chat on customer-centric marketing for manufacturers.
After introductions, Christopher asked participants what they think customer-centric marketing is. While many participants thought it was marketing using segmented data about your customers, it actually involves marketing that simply puts the customer first by building reciprocity and trust through value rather than self-promotion before the customer purchases products or services.
