Warehouse Automation and Shipping Solution Software
Most businesses are looking for ways to be more productive and efficient with less effort and resources. Wouldn’t it be great if your website answered email inquiries on its own? Or what if it had a chatbot to directly engage visitors in real time? In this #USAMfgHour chat, the topic was “B2B Marketing Automation: Making Meaningful Scaling Simple”. We discussed these questions and many other options for using automation to improve multiple facets of your company’s public engagement.
Podcasting for ManufacturersLed by Chris Giglio of Manufacturing Talk Radio
A podcast is a digital audio file made available for downloading to a computer or mobile device. Podcasts are typically released as a series, and subscribers can receive new installments automatically. The term “podcast” combines “iPod” and “broadcast.”
Podcasting began primarily as a way for individuals to share their messages and build communities of people with similar interests. Although that still exists, today’s podcasts are produced by people, groups, and organizations around the world for many purposes, from community building to marketing and more.
How can podcasts benefit manufacturers?
In a recent USA Manufacturing Hour chat on Twitter, participants discussed this topic with host Chris Giglio of Manufacturing Talk Radio in New Jersey.Read More
Manufacturing companies should create buyer personas because B2B purchasing decisions are often complex, involve multiple stakeholders, and can take months to complete. A clear buyer persona helps a manufacturer understand who is involved in the buying process, what they care about, and what influences their decisions. We thank @NigelTPacker with Pelatis Online for hosting our #USAMfgHour on March 10th of, 2022.
A1. A buyer persona is a semi-fictional representation of your ideal customer based on Personal knowledge, data, and research. They help you focus on qualified prospects, guide product development to meet target customers’ needs, and align work across your organization. #USAMfgHour
A2. Personas help marketing and sales to identify your target customers. They ensure that everyone in your team understands the motivations, trepidations, and action points your customers experience during their buying journey. This insight helps to create the right message from the business to the target customer at different stages of their journey. #USAMfgHour
A3. Everyone who is customer-facing. From the receptionist to the marketing team members and the sales team.
Each can learn from the other to create effective buyer personas for your target customers. #USAMfgHour
A4. Analyze your sales data and identify the companies that bring the most profit. Prioritize them and create buyer personas for each of your top 6 buyers. This should cover the widest range of customers. #USAMfgHour
A5. When creating a buyer persona, include the buyer’s backstory, technical skills, the technology they use at work, work ethic, where they are in the buying journey, and the scenario they are in when they make an inquiry. #USAMfgHour
A6. Scenarios are often missing from the buyer persona. This is a section describing what the potential customer is doing when they look for your products or services. #USAMfgHour
Social Media can be a great tool for not only connecting with existing customers, but for finding leads as well. LinkedIn, as a social media platform, is focused on business. When utilized effectively, LinkedIn is an excellent tool to spur leads and, in turn, revenue growth for any type of business including manufacturing. In a recent USA Manufacturing Hour Chat on Twitter, Pavel Stepanov & Jerica Fornis of VirtuDesk led a discussion about how to best utilize LinkedIn to benefit lead flow generation and revenue growth strategies.
Social media is fun, informative, and engaging. It also is a great tool for better B2B sales.
Some days, sales might feel like a struggle. Maybe it’s time for a diagnostic. Are your sales and marketing efforts aligned? If you’re not using social media to provide value to potential customers, then you’re definitely not using it to your advantage. Using social media consistently and alongside regular sales-prospecting is one way to improve B2B sales. Ben Nordman of Obsidian Manufacturing, OEM for Arter Grinders, Magna-Lock USA work holding, and MagnaLift and Power-Grip lift magnets in Illinois, leads a chat on social sales and leads for #USAMfgHour on Twitter.Read More
The customer is always right. Right? What would your customers say about their experience working with you in every step of their journey? Optimizing the customer experience requires thinking like a customer. When businesses create a comprehensive approach that has follow-through from top-level management on down, the benefits are vast. Business consultant and author Nigel Packer of PelaTis talks about how businesses should know their customers more dynamically by understanding their journey, which then drives successful sales and brand recognition.Read More
Just like a machine, it’s the communication of a team that makes it work. When sales and marketing work together, the result is a powerful alignment that drives next-level success. Ben Nordman of Obsidian Manufacturing discusses the “Smarketing” concept, its benefits, and how to apply it during the #USAMfgHour chat on X (formerly known as Twitter.) Read More
Buying and selling on the internet are simple if someone knows what they want and where to get it. Yet, if you’re a seller or service provider, there is a craft in knowing how to improve the shopping experience for the target customer. Curt Anderson of B2Btail shares his eCommerce strategies that benefit U.S. manufacturers for this week’s #USAMfgHour chat on X (formerly known as Twitter).Read More
In this 1-23-20 #USAMfgHour chat, “Marketing Best Practices and Social Media Tidbits,” led by Ruby Rusine of Social Success Marketing, we discussed some great tips for manufacturers to use on social media. This Recap was originally written by Jennifer Wegman. Thank you!
