“Black Friday” sounds a little sinister, but its name comes from the famous Friday after Thanksgiving when folks take a day off work solely dedicated to Christmas shopping; a noble cause but the sheer volume of people can cause all sorts of mayhem. People in the United States have been conditioned to spend their hard earned consumer dollars on these events laden with special discounts and super deals. Every year this is a major shopping event that retailers and distributors must prepare for and has even expanded to “Cyber Monday” as digital transformation and e-Commerce continue to dominate the markets. Hectic stores plus quick-selling online deals – Whew this could go really wrong. What can you do to get it right?