If someone were to ask you what your company does, could you answer succinctly? Does your company actively command its brand presence or is it more of a gentle whisper? Brand management identifies a company’s core message and values for its customers. For this week’s #USAMfgHour chat on Twitter, Rebecca Hart, marketing manager at Dynamatic, manufacturer of eddy current drives, brakes and controls, shares tips to help manufacturers, and those that support manufacturing, break away from the struggles of navigating brand management.
