Every Thursday at 1:00 pm Central Time, please join us for the USA Manufacturing Hour Twitter chat. Simply go to Twitter and search on the hashtag: #USAMfgHour and follow along! This week’s host was Adam Baker, owner of Schooley Mitchell in Erie, PA. Schooley Mitchell helps manufacturers across North America reduce operational expenses without impacting their people, processes, or culture. Adam began the chat by saying, “Welcome to this week’s #USAMfgHour chat. Today we’re chatting about credit cards and how they impact businesses. Introduce yourself, and let’s start out with a simple question – “what’s in your wallet?”
This #USAMfgHour Twitter chat “Marketing Touch Points in the Industrial Buyer Journey” was led by Paul Kiesche, President of Aviate Creative, a branding and creative agency with an edge in manufacturing located in NJ.
Kiesche began by saying, “Let’s get a good brainstorm going here about the industrial buyer’s journey. There’s no “correct” answer. Bring all your thoughts and ideas to the discussion. Your buyers have problems and you have the solution. However, selling to them is not that simple. Often buyers don’t know you exist, can’t find you, need convincing, reminding, etc. Let’s walk through the buyer’s journey together to see where marketing can help. A buyer goes from being completely unaware, to hopefully becoming a customer. All the steps in between, and even after they leave, is part of their journey.”