Warehouse Automation and Shipping Solution Software
If you are a manufacturer or work with manufacturers, you know it is challenging to find those perfect customers. With a sea of social media, digital business, trade-shows and other platforms how can you reach your new clients? Better yet, how can they find You? In this #USAMfgHour Chat, Nigel T Packer of Pelatis Digital Customer Experience Training and Consultancy provided some awesome insight and creative ways to succeed.Read More
Every Thursday at 1:00 pm Central Time, please join us for the USA Manufacturing Hour Twitter chat. Simply go to Twitter and search on the hashtag: #USAMfgHour and follow along! This week’s host was Adam Baker, owner of Schooley Mitchell in Erie, PA. Schooley Mitchell helps manufacturers across North America reduce operational expenses without impacting their people, processes, or culture. Adam began the chat by saying, “Welcome to this week’s #USAMfgHour chat. Today we’re chatting about credit cards and how they impact businesses. Introduce yourself, and let’s start out with a simple question – “what’s in your wallet?”
This #USAMfgHour Twitter chat “Marketing Touch Points in the Industrial Buyer Journey” was led by Paul Kiesche, President of Aviate Creative, a branding and creative agency with an edge in manufacturing located in NJ.
Kiesche began by saying, “Let’s get a good brainstorm going here about the industrial buyer’s journey. There’s no “correct” answer. Bring all your thoughts and ideas to the discussion. Your buyers have problems and you have the solution. However, selling to them is not that simple. Often buyers don’t know you exist, can’t find you, need convincing, reminding, etc. Let’s walk through the buyer’s journey together to see where marketing can help. A buyer goes from being completely unaware, to hopefully becoming a customer. All the steps in between, and even after they leave, is part of their journey.”
Just like a machine, it’s the communication of a team that makes it work. When sales and marketing work together, the result is a powerful alignment that drives next-level success. Ben Nordman of Obsidian Manufacturing discusses the “Smarketing” concept, its benefits, and how to apply it during the #USAMfgHour chat on X (formerly known as Twitter.) Read More
One of the beauties of the internet is that a company is no longer limited by geography and, when done right, it can increase a business’s productivity. There are many advantages to a business starting to do business online and reaching potential customers globally. However, a business must also be able to harness traffic that is ultimately driven by search engines. So, how does a company go from traditional sales to e-commerce? Lermit Ramon Diaz of SCTools, an industrial cutting tool distributor, hosts this week’s #USAMfgHour on Twitter to address just that.
Converting prospects into customers and having a solid strategy in doing so is an essential component of customer acquisition. It’s also a major player in continuous improvement. Businesses must define customer engagement that is worthwhile to business goals. This week’s #USAMfgHour on Twitter is by Elizabeth Dodson, co-founder of HomeZada, a digital hub for home and property management. She shares tips on customer acquisition and retention, understanding how and why customer engagement is important, the types of activities can companies perform to have effective customer engagement that leads to customer retention, and how to build a customer engagement strategy.
#USAMfgHour Chat Recap for February 20, 2020, Recap written by Jennifer Wegman
This week, Dan Bigger of @CVTPlastics hosted a #USAMfgHour chat focused on sales and relationship-building.
After introductions by the participants, which included what they do and the industries they primarily sell to, Dan started the chat by asking which CRM (customer relationship management) systems they use and what their recommended follow-up time frames are. Act! Salesforce, Pipedrive, Zoho, Microsoft Dynamics 365, and Streak were among the tools mentioned by participants for tracking their leads. All the participants had different follow-up procedures. Some reach out fairly consistently while others follow predetermined schedules such as weekly, monthly, or quarterly, based on whether the lead is “hot” or “cold”. But @AxisNJ’s comment that, “…it is key to keep in touch continuously even if a project is set to move later on,” summed up the topic nicely.
