This #USAMfgHour Twitter chat “Marketing Touch Points in the Industrial Buyer Journey” was led by Paul Kiesche, President of Aviate Creative, a branding and creative agency with an edge in manufacturing located in NJ.
Kiesche began by saying, “Let’s get a good brainstorm going here about the industrial buyer’s journey. There’s no “correct” answer. Bring all your thoughts and ideas to the discussion. Your buyers have problems and you have the solution. However, selling to them is not that simple. Often buyers don’t know you exist, can’t find you, need convincing, reminding, etc. Let’s walk through the buyer’s journey together to see where marketing can help. A buyer goes from being completely unaware, to hopefully becoming a customer. All the steps in between, and even after they leave, is part of their journey.”