If you’re a manufacturer, you may wonder if social media is an important part of your marketing plan. It absolutely is, but are hashtags important, too? Ruby Rusine, President of Social Success Marketing, led an awesome chat covering this topic.
Sharing the Voice of Your Customer: The Power of UGC for B2B Companies
Every Thursday at 1:00 pm Central Time, please join us for the USA Manufacturing Hour Twitter chat. Simply go to Twitter (X) and search on the hashtag: #USAMfgHour and follow along! This week’s host is Ruby Rusine and the team at Social Success Marketing. With years of B2B experience and a customized approach for each client, they have everything you need to make the most of your digital presence. This week’s topic is Sharing the Voice of Your Customer and asks What is UCG?
#USAMfgHour ReCap ~ All Things Social
Social media uses Internet Applications that allow people (and bots) to communicate, share ideas and content. You’re probably familiar with Facebook®, Twitter®, LinkedIn®, Instagram® and TikTok®. These platforms have changed the way we “talk” to one another, provide information and stay connected. There are good and bad things about this instant and sometimes anonymous technology. With privacy on the line and possible dangers, are there positives to putting your business or personal views out there? In our #USAMfgHour Chat led by Julie Basello of Radwell International and Whitney Koch of Welker, Inc. in honor of Social Media Day, we discussed this topic.
#USAMfgHour How to Lay the Groundwork for Media Outreach
Strategic messaging takes a lot of preparation. Preparing press releases, pitch emails, press kits, and other materials takes time, aptitude, and creativity. Public relations consultant Michelle Garrett knows the ins and outs of how to plan and improve press outreach. She shares her insight while leading a chat for manufacturers and industry supporters during #USAMfgHour on Twitter.Read More
#USAMfgHour Leveraging Videos in Manufacturing
How can you draw attention to your manufacturing business? Video is a good tool to help captivate an audience. The power of video marketing can entice potential leads and help the business shine. Jeff Long of True Focus Media in Dayton, Ohio, shares his tips and expertise on how to leverage video in manufacturing for the #USAMfgHour chat on Twitter. Read More
#USAMfgHour Social Selling: Utilizing Social Media for the Bottom Line
Social media is fun, informative, and engaging. It also is a great tool for better B2B sales.
Some days, sales might feel like a struggle. Maybe it’s time for a diagnostic. Are your sales and marketing efforts aligned? If you’re not using social media to provide value to potential customers, then you’re definitely not using it to your advantage. Using social media consistently and alongside regular sales-prospecting is one way to improve B2B sales. Ben Nordman of Obsidian Manufacturing, OEM for Arter Grinders, Magna-Lock USA work holding, and MagnaLift and Power-Grip lift magnets in Illinois, leads a chat on social sales and leads for #USAMfgHour on Twitter.Read More
#USAMfgHour Customer Experience Optimization
The customer is always right. Right? What would your customers say about their experience working with you in every step of their journey? Optimizing the customer experience requires thinking like a customer. When businesses create a comprehensive approach that has follow-through from top-level management on down, the benefits are vast. Business consultant and author Nigel Packer of PelaTis talks about how businesses should know their customers more dynamically by understanding their journey, which then drives successful sales and brand recognition.Read More
Simple Brand Management for Manufacturers
If someone were to ask you what your company does, could you answer succinctly? Does your company actively command its brand presence or is it more of a gentle whisper? Brand management identifies a company’s core message and values for its customers. For this week’s #USAMfgHour chat on Twitter, Rebecca Hart, marketing manager at Dynamatic, manufacturer of eddy current drives, brakes and controls, shares tips to help manufacturers, and those that support manufacturing, break away from the struggles of navigating brand management.
#USAMfgHour Recap: How Manufacturers Can Develop Their Brands
#USAMfgHour Recap: How Manufacturers Can Develop Their Brands
“With the onset of social media and various new marketing tools available for manufacturing companies, it is imperative in this digital age that businesses utilize at least some of these options to improve brand awareness.” – @MFGTalk Radio
How Do Manufacturers Manage Their Brand for Recognition?
On 3/12/20 Chris Giglio of Manufacturing Talk Radio (@MFGTalkRadio) hosted a #USAMfgHour chat about brand development for manufacturing companies, and, after brief introductions by participants, he asked what tools and services they are using to increase their brand awareness. Top answers included social media platforms, PPC, digital and traditional advertising, videos, podcasting, trade shows, hosted events, branded materials, blogging, and newsletters. @NJMEP said that Google Alerts are great for reputation monitoring and @amatrol mentioned using SEMRush as a scheduler and tool for monitoring SEO and other metrics. [Other scheduler options: Hootsuite, AgoraPulse, Sprout Social, Meet Edgar, Strawberry Social, Social Bee, Later, and Planoly.]
#USAMfgHour Recap: Marketing Best Practices and Social Media Tidbits
In this 1-23-20 #USAMfgHour chat, “Marketing Best Practices and Social Media Tidbits,” led by Ruby Rusine of Social Success Marketing, we discussed some great tips for manufacturers to use on social media. This Recap was originally written by Jennifer Wegman. Thank you!
