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People and Technology – What Is the Right “Combo”?

April 13, 2018 By Kirsten Austin

As a woman in business, I bring an emotional intelligence and people-first perspective to everything I do. After decades in the automation and supply chain industry, I’ve also developed a practical, experience-based understanding of how technology and people intersect—and how they should support one another.

Our company provides software powered by wireless technology that eliminates the need for manual data entry in inventory control, shipping, materials management, and operations. Yes, there’s an investment involved. But the return is measurable and meaningful. The real question isn’t whether technology costs money—it’s this: when should a human solve an operational challenge, and when should technology?

Put People First—Let Technology Elevate Their Work

Leadership, relationships, creativity, and accountability will always belong to people. Technology’s role is to enhance their performance, not replace their value.

Take warehouse teams, for example—the individuals who pick, pack, receive, move, and ship your products. Not every organization is suited for full automation where no human hands touch the process. But simply adding more staff or more shifts instead of implementing a smart wireless solution isn’t always the right answer either.

When I walk through facilities, someone inevitably worries that automation will eliminate jobs. Yet what’s remarkable is this: the best warehouse employees—the ones who care deeply about their work—are often the most enthusiastic about new technology. They “light up” at the opportunity. Why? Because they understand that better tools make them more efficient, more accurate, and more valuable.

The goal isn’t to remove people from the process. It’s to remove friction from their work.

Outdated Technology Hurts People—and Performance

Consider your ERP system. If you don’t have one—or if your accounting, CRM, order entry, and inventory systems are disconnected—you’re creating unnecessary complexity. Pulling meaningful reports becomes time-consuming. Decision-making slows down. Real-time visibility disappears.

In today’s volatile economy, informed decisions must happen quickly. Integrated systems don’t just improve operations; they empower people to act confidently with accurate, real-time data. That’s not a luxury anymore—it’s a necessity.

Great Employees Are Assets—Treat Them That Way

Exceptional employees are hard to find and even harder to retain. So why not invest in them?

Imagine freeing your best people from repetitive, manual processes. Imagine equipping them with technology that increases their efficiency, reduces errors, and allows them to contribute at a higher level. You can improve productivity, strengthen morale, increase compensation, and boost your bottom line—all at the same time.

When you give capable people better tools, they don’t become obsolete. They become extraordinary.

Customer Service Is Still King—Don’t Over-Automate It

Automation has its place in customer service, but it cannot replace human connection. Companies that eliminate the human element entirely often sacrifice loyalty and long-term growth.

In my experience, some organizations struggle to reward top performers because payroll is burdened with inefficiencies elsewhere. A thoughtful balance of technology and people can correct that. Streamline operations where it makes sense. Preserve and elevate human interaction where it matters most.

  • Every manufacturer and distributor should regularly evaluate that balance.
  • Technology should drive efficiency. People should drive the business.
  • When you align the two strategically, everyone wins.

 

If you’re a manufacturer or distributor looking for consulting or a new ERP, WMS, or Shipping System, Call or Contact Us today 314-664-2200, We love talking to people!

Filed Under: Customer Service, Inventory Management Software, Random Thoughts on Work and Life, Uncategorized, Warehouse Automation (WMS) Tagged With: automation, business tips, distributors, ERP, manufacturers, shipping, warehouse, warehouse automation, WMS

Technology that takes the bull out of your operations.

We help distribution, manufacturing, and fulfillment companies simplify technology, optimize shipping, improve inventory accuracy, and streamline operations across the supply chain.

Manual processes. Disconnected systems. No real-time visibility.

That's bull.

We replace outdated processes and disconnected software with integrated systems, automated workflows, and real-time operational insights—so your business runs faster, smarter, and with confidence.

Less bull. More results.


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